I’ll be speaking to a sold out Vogue Theater audience tonight. I’m, of course the headline act, and will be speaking about my exciting life in advertising along with my meteoric rise to the top of Vancouver’s creative class. OR WILL I? Only those that hold a ticket will find out. CUT MY EYE MICK, CUT MY EYE.
Finally finding out the what he was really on.
(Source: youtube.com)
“When you ask most creatives in my generation how they found their way into advertising, the answer is generally the same: as kids, we found we had a talent for writing, drawing, or some other largely impractical skill, but no interest in starving for our art.”
enginedigital: Spike Jonze’s “I’m Here” - Short Film Trailer for Absolute Vodka. Watch 9 other great Spike Jonze ad spots at Death and Taxes.
(Source: youtube.com)
I’m featuring two great pitches on my Tumblr today and this is #1. This Saul Bass masterpiece exemplifies the art of selling ideas to perfection. In it you will learn to:
1) Align your ideas in the cannon of historical context
2) Ensure the client this is what everyone else is doing. (clients never like to be first and only)
3) Allow your client to dream a little and go above and beyond the brief (in this case, phone booths and uniform changes even though all they wanted was a logo)
Only a fool would say no to this presentation.
There are studies that suggest that witnessing a doppelganger avatar in a virtual world performing actions can create a false memory of those acts in the real life owner of the avatar.
This has huge implications for advertising as we get more immersed with interacting in online environments. An example; witnessing a likeness of yourself in virtual space wearing a particular brand of clothing or accessory can predispose you to that brand in the real world because of the emotional bond that was formed with it online.
“We went from being an Ad Age hottest new creative agency to dead and bankrupt within three years. But oh, the parties.”
Project Re: Brief - Introduction
If you’re really into advertising, you might tear up a little watching this. Go on, GET EMOTIONAL.
(Source: youtube.com)
“If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy.”
