Tim and Eric featuring Jeff, for GE

(Source: youtube.com)


Learning from the MA-1 — the future of luxury branding: Emily Segal at TEDxVaduz


K-HOLE trends is a New York collective of artist marketers, marketer artists or maybe just artists, that produce artifacts, usually in a case study format, that sit somewhere at the intersection of commerce, visual culture, and contemporary art.

I really enjoyed this talk by one of their members about the evolution of the luxury brand and its ability to codify visual systems and influence people through mutually shared values. (less complicatedly put: culture)

I’m going to take this opportunity now to shamelessly plug a project of my own: Art for Franchises. I feel its relevant to what Emily is talking about in her TEDxVaduz presentation. Less from a luxury perspective and more from the low status perspective of the franchise, where the repetitious environment of something like a McDonald’s dining room is used to communicate a brand’s value system to its intended audience. 

To do this, artists and creative types are used to design, strategize and create a variety of deliverables that communicate a series of marketing objectives to its intended audience — another, more established closing of the gap between artist and marketer. (see also Andy Warhol and F. Scott Fitzgerald’s career in advertising as a copywriter)

The power of brand mystique has reached such a heightened state in the public consciousness that it’s becoming a dominant theme in art production. A place once held for only the most formidable of hegemonies like politics and (yawn) religion.

Artists are working within the paradigm of the brand, luxury or otherwise to share ideas by communicating them through a codified system of values that’s understood and more accessible to a wider audience than the contemporary art gallery.

Further:

Dumb Starbucks

K-HOLE

The Jogging

Artforfranchises.info

Hollywood & Vines: The first short film made entirely of Vines (by Airbnb via sisifo)

(via sisifo)

Sonic, the Oklahoma City-based chain of drive-in restaurants announced plans to stamp burger buns with team logos as well as feature deals with universities from Oklahoma, Texas and Louisiana. For instance, The University of Louisiana’s cheeseburger, otherwise known as the ‘Ragin’ Cajun Bulldog Burger’ is topped with a spicy Tabasco mayo and Pepper Jack cheese.
(via PSFK)

Sonic, the Oklahoma City-based chain of drive-in restaurants announced plans to stamp burger buns with team logos as well as feature deals with universities from Oklahoma, Texas and Louisiana. For instance, The University of Louisiana’s cheeseburger, otherwise known as the ‘Ragin’ Cajun Bulldog Burger’ is topped with a spicy Tabasco mayo and Pepper Jack cheese.

(via PSFK)

(via murketing)

I’ll be speaking to a sold out Vogue Theater audience tonight. I’m, of course the headline act, and will be speaking about my exciting life in advertising along with my meteoric rise to the top of Vancouver’s creative class. OR WILL I? Only those that hold a ticket will find out. CUT MY EYE MICK, CUT MY EYE.

I’ll be speaking to a sold out Vogue Theater audience tonight. I’m, of course the headline act, and will be speaking about my exciting life in advertising along with my meteoric rise to the top of Vancouver’s creative class. OR WILL I? Only those that hold a ticket will find out. CUT MY EYE MICK, CUT MY EYE.

Finally finding out the what he was really on.

(Source: youtube.com)

“When you ask most creatives in my generation how they found their way into advertising, the answer is generally the same: as kids, we found we had a talent for writing, drawing, or some other largely impractical skill, but no interest in starving for our art.”

The lost art of creative copywriting in advertising | Media Network

Thought leadership and talking about advertising has become an industry unto itself, and it’s like a used car lot. Look for the artists, the dreamers. Platforms, venues and methods come and go, creativity cannot be taught. Find the weirdos.

enginedigital: Spike Jonze’s “I’m Here” - Short Film Trailer for Absolute Vodka. Watch 9 other great Spike Jonze ad spots at Death and Taxes.

(Source: youtube.com)

I’m featuring two great pitches on my Tumblr today and this is #1. This Saul Bass masterpiece exemplifies the art of selling ideas to perfection. In it you will learn to:

1) Align your ideas in the cannon of historical context

2) Ensure the client this is what everyone else is doing. (clients never like to be first and only)

3) Allow your client to dream a little and go above and beyond the brief (in this case, phone booths and uniform changes even though all they wanted was a logo)

Only a fool would say no to this presentation.

False Memory, Real Affinity

There are studies that suggest that witnessing a doppelganger avatar in a virtual world performing actions can create a false memory of those acts in the real life owner of the avatar.

This has huge implications for advertising as we get more immersed with interacting in online environments. An example; witnessing a likeness of yourself in virtual space wearing a particular brand of clothing or accessory can predispose you to that brand in the real world because of the emotional bond that was formed with it online.